Our Sales Process
Our sellers usually require one thing; for us to sell or lease their property. To achieve this, we sit down with each and every client and carefully assess what they are looking for and how we can make that happen for them. Besides the sale of their home, other variables are important to the selling process.
For instance, the privacy of the sellers, the availability of the property to the public for showings, which forms of marketing and target audiences (including international marketing) will be most effective.
Strategic Marketing
The marketing industry is a $500 billion dollar business because it works. Just by placing a sign in the yard and putting the home in the MLS, doesn’t mean it will sell. Large companies spend millions on figuring out way to target consumers. We do the same thing, just on smaller scale. With our property-specific marketing plan, we are able to reach multiple buyer sources, to get your property sold for top dollar. We are one of the few real estate teams that tracks their marketing, to figure out what work and what doesn’t.
Pinpointing a Listing Price
Value is determined by what a BUYER is willing to pay and what a SELLER is willing to accept. Evaluating a home to determine the appropriate list price is a complex and extremely important process. In real estate, many say this is the most important factor in selling a property. We completely agree and continually stress the importance of establishing a list price that the market will accept.
Navigating the Contracts
In California, an executed real estate contract can exceed 60 pages, which include the terms and stipulations, disclosures, advisories and back and forth counter offers. Every month, we review and study revised contracts that the California Department of Real Estate releases. By doing this, we are able to explain these forms, in a way that it is easily comprehended to our clients. While the real estate process can take some time, we continuously provide valuable information to our clients, so they are able to make informed decisions.
